Dr. Serrano is the Chief Executive Officer of the Collaborative Family Healthcare
Association, a national not-for-profit organization dedicated to promoting
integrated care as the standard of care for all. He has devoted the majority of his
career to working with federally qualified health centers (FQHC), starting integrated
care programs and consulting with clinics in underserved settings to assist with
implementation of primary care behavioral health (PCBH) programs.
Dr. Serrano’s research interests include program development evaluations and outcome studies
related to PCBH, particularly in underserved settings. In 2014 Dr. Serrano edited an
e-book titled, “The Implementer’s Guide To Primary Care Behavioral Health,” a
practice management handbook. One of Dr. Serrano’s most outstanding
contributions to the field of psychology has been his passion to teach and train the
future PCBH workforce. In 18 years of practice he has trained over 100 students
and professionals in the practice of Behavioral Health Consultation in primary care.
Dr. Serrano is the father of three children, Emma (15), Sophia (13), & Caleb (10) and
the husband of Karen an Emergency Medicine physician.
IIBHN 2020 Presentation(s):
Pre-Conference Kick Off
Wednesday, April 1st, 2020. 8:00 – 8:30
Jr Ballroom 13022
Seizing The Moment: How PCBH Can Make Primary Care Better
Thursday, April 2nd, 2020. 8:30 – 10:00
Grand Ballroom 100CDE
- Identify important trends in healthcare, such as physician burnout, team-based care, telehealth, and payment reform and leverage the PCBH model to be part of the solution(s).
- Identify the needs within the PCBH community to develop standards and a shared understanding of the core attributes and competencies of PCBH.